Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might introduce additional costs, it can result in higher accuracy and even more trusted data
Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional method of tracking conversions on an internet site, making use of pixels, is having problem with altering browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.
Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store sees, which can be challenging for pixel-based tracking. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring allows services to collect and enhance data before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more educated marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by advertisement blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking allows businesses to bypass these restrictions and give accurate, constant information that is less prone to disturbance.
This type of tracking additionally allows services to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially important as different web browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will best social media ad tools just supply first-party cookie information and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy infractions.
A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate technique that utilizes a little piece of code on your webpage to collect data from users.
4. Easier to implement
Server-side monitoring is an information collection procedure that occurs on the web site's own server, bypassing web browser constraints. This suggests that information gathered by the website/app is first sent out to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically more reputable. Therefore, it's much less susceptible to information difficulties caused by things like a damaged link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion information similarly that you would with pixels or a cookie, however this is then passed directly to your advertising and marketing tools on the server. This permits you to have more accurate information and assists guarantee conformity with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints enforced by browsers and advertisement blockers.