Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce businesses are turning to server-side monitoring as a way to boost their information collection processes. While it calls for much more technical knowledge than regular GTM and might introduce added costs, it can lead to higher accuracy and even more trustworthy data
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and much less vulnerable to advertisement blockers.
1. More precise information
The typical method of tracking conversions on a website, utilizing pixels, is having problem with transforming internet browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides much more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking permits organizations to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketers more possession over the information they send out, and makes it much easier to adhere to different data laws. It's additionally a whole lot much less prone to scams, as it's harder for illegal stars to control the system by altering the postback URL.
2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve data before sending it to third-party analytics/advertising systems. This boosts data completeness and precision, which can aid marketing professionals make more informed advertising and marketing choices.
Conventional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection interruptions and imprecise results. Server-side tracking makes it possible for companies to bypass these limitations and supply precise, consistent information that is less at risk to interference.
This type of monitoring also permits services to track conversions that take place beyond the site, like call and in-store purchases. This is important considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is a lot more dependable for organizations seeking to adjust to these modifications.
3. Much less susceptible to fraudulence
Server-side tracking makes it possible for companies to adjust data hauls before it gets to 3rd party endpoints, enhancing security and privacy. This is specifically essential as various browsers and systems increasingly alter just how they deal with cookies. As an example, in iOS 14, Safari will only supply first-party cookie data and will certainly not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain referral marketing software to track conversions that took place outside of your web site.
In addition, server-side monitoring allows you to record user information straight on your own servers. This removes dependence on third parties, which can be prone to breaches and privacy infractions.
A server-side radar is a collection of guidelines that informs your website's server what events to record. This data is then sent to analytics devices like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative approach that makes use of a tiny item of code on your page to accumulate information from individuals.
4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This indicates that data collected by the website/app is first sent to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it usually extra trustworthy. Because of this, it's less susceptible to data challenges brought on by points like a busted link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing devices on the server. This permits you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also avoids the monitoring restrictions enforced by internet browsers and ad blockers.